It’s no wonder that all the algorithms of all major social media platforms, such as Instagram, Youtube, Twitter, Facebook, and LinkedIn, tend to favor live content. Throughout the years, live streaming has gained strength as a powerful communication medium. Want to enhance your live streaming videos?ĥ Live Streaming Trends for 2022 - Man圜am Blog We gathered 5 emerging live streaming trends for you to look out for this year. So whether this is the year you introduce this online tool to your company’s marketing efforts, or you just want to up your current live streaming strategy, this article can help. Also, 80% of consumers stated that they would rather watch a live video from a brand than read a blog.Īs we enter the new year, new trends have emerged for live streaming. In 2021, live streaming was cemented as an essential marketing instrument for businesses, with stats showing that streaming increased by 21% globally between Q3 2020 and Q3 2021.
As a result, it quickly gained prominence as a way to maintain a relationship with your audience – both for content creators and businesses alike. Their use as a marketing tool has been pivotal to connect and interact with your audience at a time when actual face-to-face correspondence was impossible. But, a couple of years ago, we saw the emergence of live streaming trends. Live streaming is a form of communication that was once favored mostly by gamers and niche content creators.
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